GREEN HILLS SHOPPING CENTRE, STOCKLAND, RIVER MURAL

Art Pharmacy Consulting was referred to the Stockland Green Hills project team in 2017, and was asked to pitch ideas for a number of sites within their Green Hills Shopping Centre.

The Stockland team was currently in the process of redeveloping its Green Hills Shopping Centre, adding new dining and restaurant precincts, as well as luxury shopping such as David Jones. The team was anticipating a higher level of worker and shopper traffic.

The client was after durable works, that evoked the local community and the centre as a meeting space. Any works created were to represent the local area, and the Stockland brand: something the artists achieved through incorporating native Australian flora of the Maitland area into the works.

They had set a budget to activate two blank walls in high traffic areas - a mezzanine next to the carpark, as well as a blank wall lying in the space between the street entry and the foodcourt.

Art Pharmacy Consulting was asked to find two Australian artists who could create murals to 'put the green back in Green Hills' - reflecting the landscaping and the botanical elements of the Maitland area.

Read more about the second artist here

Art Pharmacy Consulting commissioned a local artist to create a mural in the Stockland Green Hills Shopping Centre which is currently undergoing expansion and re-development. On 20th November 2017, the artist installed her vibrant mural in the space!

She is an Australian artist whose practices engages with painting, drawing, ceramics and mural works. She establishes a visual narrative surrounding themes of values, beliefs, process and environment. Drawing inspiration from her travels, she is fascinated with handmade objects and the way in which artefacts, forms of architecture and textiles can be a time capsule of unique narratives, histories and memories.

Upon completing her Bachelor of Fine Arts at Newcastle University in 2009, she lived in South East Asia for 3 years, exhibiting works in Indonesia and Singapore. Returning to Australia in 2014, she exhibits in the corner store gallery in Orange, has yearly solo exhibitions in Newcastle Art Space, Foresight Gallery and the most recent at her studio as a part of the MAKEit MADEit conference.

The Maitland river mural planned for the project explores the vitality that a river can bring to an inland town. She draws from patterns found in native botanicals, ferns, birdlife and river movement. The mural invites the viewer to imagine themselves in a natural, active landscape by identifying familiar yet abstracted forms in the work.

For this job, Art Pharmacy Consulting located and guided the artist in the creation of a concept, before liaising between her and the Stockland design team; all the time considering how the design would reflect, and interact with, the community.

Services provided

Branding

Managing & Guiding the Artist

Installation - Health & Safety

Marketing and documentation

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 Ellie's Concept fo the piece

Ellie's Concept fo the piece

Giles Colliver