Year of the Dog at Broadway: Interview with Missy Gilbert

Art Pharmacy Consulting's latest cultural activation with Mirvac is taking place at Broadway Shopping Centre, Sydney just in time for Chinese New Year's Year of the Dog! We've engaged multidisciplinary artist, Missy Gilbert (AKA one half of Ginger and the Ghost' - an all encompassing music project using film/ costume/spacial design/ installation art and audio/ visual elements) to create an installation alongside Broadway's escalators.

Art Pharmacy Consulting caught up with Missy to hear about what inspired her use of metallic piñata dogs, why she wants a playful audience and how she uses matte materials to make the materials 'pop'.

Check out our projects page to see our other Mirvac collaborations.

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So, Missy – why piñata balloon dogs and palm trees?

When asked to create an art installation for Broadway for The year of the dog, I dreamt of creating a contemporary fantasy-landscape where the glitterati puppies would exist. If it was my year and I was a dog, where would I go ..... to a tropical island right ?

What affect do you want to achieve on the people visiting Broadway with your visuals? What do you want to go through their heads?

So many installation artworks lack PLAY.  The scene is simple enough to allow viewers to experience a moment of imagination.  To perhaps spend that moment day dreaming, and making their own story.  Working in the space between to escalators, with its narrow ascending steps lent itself to a design dramatic proportions.  

The 3m height of the palm trees creates a really unique line for viewing.  The Monochromatic tones are arrangement to represent a sunset. The  repetition of dogs and palm trees is a stylistic approach I like to carry through my work. 

Broadway Missy Gilbert Installation - fast forward!

What drew you to using the combination of metallic and mattes in this installation?

For me the dog is hero ! It’s the year of the dog and it’s their time to shine (ha ha - puntastic), so it made sense to use matte, frosted and opaque textures and huge hit of flickering red foil, so the dogs pop!

What other senses (beside visuals) do you hope to stimulate with this installation?  

Emotion .... memory ... perhaps even physical, with a smile, a laugh or a squeal !

What’s up next for you in terms of your practice

I am busy creating an immersive experience called “Animalia” presented by Night @The Nest.  It’s developed in our very own creative studio’s The Nest Creative Space.  We also have some Music and installation performances at Leadbelly, Secret Garden and in UK + Switzerland, as well as a new single rolling out March 9th through Ditto ... so lots coming up.