100 CREEK STREET, BRISBANE, ISPT, DIGITAL PLACEMAKING PROJECT: SKY

Announcing the latest incarnation of Art Pharmacy Consulting’s long term digital arts activation at 100 Creek Street, Brisbane.

See the second installation here, and the first here.

Art Pharmacy Consulting were contacted in May 2017 by new clients, ISPT Pty Ltd. A real estate investment firm with a shopping centre focus, ISPT had been referred to Art Pharmacy Consulting by long-term industry contact, artist and wayfinding specialist, Jan Ashdown.

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ISPT wanted a long-term Digital Placemaking Project for their Brisbane offices at 100 Creek Street, in National Bank House, which was to become an evolving and inspirational site that celebrates the local area through custom made hyper-local content, created by local artists.

Artist Annie Macindoe with her video installation for 100 Creek Street. Image Credit: Art Pharmacy Consulting / Anwyn Howarth.

Artist Annie Macindoe with her video installation for 100 Creek Street. Image Credit: Art Pharmacy Consulting / Anwyn Howarth.

The client wanted to provide a 12-month long platform for artists working in the field to collaborate in a cross-disciplinary way, all while reflecting ISPT’s values on a global stage. They were inspired by the inspirational and celebrated digital artworks installed in the Salesforce San Francisco corporate office.

100 Creek Street is the first project of its kind in Australia.

Art Pharmacy Consulting was to curate the themes of the digital artworks in order to achieve this, leading a comprehensive and sustainable digital art implementation and procurement that reflected ISPT’s vision, as well as raising the profile of the area in an authentic fashion.

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We were to commission six local Brisbane, emerging and established digital artists to activate the space over a 12-month period with a looping video. Creative studio Vandal (whom we had previously worked with, running a long term place activation of their Sydney-gallery space for its inaugural 18-months) were brought on board to create complementary material to the artist’s vision, whom Art Pharmacy Consulting was to source.

Annie Macindoe is the next artist to be featured. A Brisbane local, Macindoe’s work “examines how creative practice and respond to the limitations of traditional form of language in the representation of loss and grief.” Her practice involves written and visual language, often across multiple screens, fragmenting the narrative form. This made her a perfect candidate for the Creek Street project.

Macindoe describes Everything that lies above as “a single-channel video created for a large format LED display. In response to the theme “sky,” the work comprises images of a clouded sky layered with excerpts of text floating across and screen and fading in and out of frame.”

Annie Macindoe’s video installation for 100 Creek Street. Image Credit: Art Pharmacy Consulting / Anwyn Howarth.

Annie Macindoe’s video installation for 100 Creek Street. Image Credit: Art Pharmacy Consulting / Anwyn Howarth.

Artist Annie Macindoe with her video installation for 100 Creek Street. Image Credit: Art Pharmacy Consulting / Anwyn Howarth.

Artist Annie Macindoe with her video installation for 100 Creek Street. Image Credit: Art Pharmacy Consulting / Anwyn Howarth.

When asked about her process for this piece, Macindoe says that “the work comprises video footage of the sky which has been edited to enhance the texture and volume of the clouds. The fragments of language in the work were drawn from poetic and academic texts about the sky.”

The fragmented pieces of language are “intended to evoke a sense of mindfulness and reflection within the viewer, as they piece together various textual perspectives of the sky as they float across the screen simultaneously.”

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The space at 100 Creek Street is large and plays a key role in viewing the artwork. Macindoe explains that the “work was created in response to the scale and location of the screen.” Viewers are invited to “navigate the space in order to see the work from multiple perspectives.” Even the more corporate environment of the lobby has been taken into account with Macindoe giving a space to “visitors and passers-by to take a reflective break from their usual routine.”

The work is across two screens and is combined with sky and cloud visuals on a screen 4m high and 12m long.

Annie Macindoe’s video installation for 100 Creek Street. Image Credit: Art Pharmacy Consulting / Anwyn Howarth.

Annie Macindoe’s video installation for 100 Creek Street. Image Credit: Art Pharmacy Consulting / Anwyn Howarth.

The work was installed on screens in May 2019, with the images documented by Art Pharmacy Consulting’s Brisbane-based photographer.

It will be in place for the next two months at which point the next local artist selected by Art Pharmacy Consulting will present their work that will be aligned by a fourth nature theme.

As the first of its kind in Australia, this is a groundbreaking and exciting project that Art Pharmacy Consulting is set to curate over the next year. Stay tuned for more exciting developments and digital artists!

See the second installation here, and the first here.