100 CREEK STREET, BRISBANE, DIGITAL PLACEMAKING PROJECT: EARTH
Announcing the latest incarnation of Art Pharmacy Consulting’s long term digital arts activation at 100 Creek Street, Brisbane.
See the first installation here.
Art Pharmacy Consulting were contacted in May 2017 by new clients, ISPT Pty Ltd. A real estate investment firm with a shopping centre focus, ISPT had been referred to Art Pharmacy Consulting by long-term industry contact, artist and way finding specialist, Jan Ashdown.
ISPT wanted a long-term Digital Placemaking Project for their Brisbane offices at 100 Creek Street, in National Bank House, which was to become an evolving and inspirational site that celebrates the local area through custom made hyper-local content, created by local artists.
The client wanted to provide a 12-month long platform for artists working in the field to collaborate in a cross-disciplinary way, all while reflecting ISPT’s values on a global stage. They were inspired by the inspirational and celebrated digital artworks installed in the Salesforce San Francisco corporate office.
100 Creek Street is the first project of its kind in Australia.
Art Pharmacy Consulting was to curate the themes of the digital artworks in order to achieve this, leading a comprehensive and sustainable digital art implementation and procurement that reflected ISPT’s vision, as well as raising the profile of the area in an authentic fashion.
We were to commission six local Brisbane, emerging and established digital artists to activate the space over a 12-month period with a looping video.
Creative studio Vandal (whom we had previously worked with, running a long term place activation of their Sydney-gallery space for its inaugural 18-months) were brought on board to create complementary material to the artist’s vision, whom Art Pharmacy Consulting was to source.
The latest artist to be chosen is Matt Schembri. A local Gold Coast Video and Animation artist, Matt’s interest lies in creating spaces and environments that make people feel at home in a new place. Implementing organic or earthy elements with manmade or tech visual components, redesigning existing landscapes or imagining new ones with a visual feast of vibrant colours, human interactive elements and a reimagining of reality giving life to inanimate objects.
His work at 100 Creek Street is a meditative rainforest within the busy Brisbane city office environment, created in a high resolution environment with elements of water, rocks and flora. “I wanted [the viewer] to have is a change of pace,” he explained. “A more immersive, relaxed feel.”
He based his work on the “actual natural environments [he] sourced” where he took real elements from rainforests, travelling the hinterland.
“I went to quite a few national parks - Springbrook, Binna Burra, Currumbin and Lamington - just trying to get used to environment and the general feeling capture difference between that and the city.”
Interestingly, Schembri used an innovative digital approach when it came to creating this artwork. After initially trialling its creation in the game engine, Unity, he couldn't get the quality he was aiming for. Instead he created the art in a video game style, but using the post-production movie tool, After Effects. His experimental approach (and access to beta tools within the system) means he is one of the only artists to be doing this.
“I don’t know anybody else that does what I do,” Schembri said. “It's a bit of a niche.”
The work is across two screens and is combined with earth visuals on a screen 4m high and 12m long.
The work was installed on screens in December 2018, with the images documented by Art Pharmacy Consulting’s Brisbane-based photographer.
It will be in place for the next two months at which point the next local artist selected by Art Pharmacy Consulting will present their work that will be aligned by a third nature theme.
As the first of its kind in Australia, this is an groundbreaking and exciting project that Art Pharmacy Consulting is set to curate over the next year. Stay tuned for more exciting developments and digital artists!