BIRKENHEAD POINT SHOPPING CENTRE, MIRVAC RETAIL, SPRING ART INSTALLATION : ARTIST INTERVIEW
This year the Art Pharmacy team continue to bring Birkenhead Point Centre to life through exciting installations by a number of Australian artists, including Jo Neville AKA Paper Couture, Sky Carter, Mon Bedwell, Luke Power and now, Maie Dionisio.
The latest artist to contribute to the Birkenhead Point Installation Series is Maie Dionisio, a Sydney based artist. Maie talked to Art Pharmacy Consulting about high fashion, her grandmothers jewellery and nostalgia.
‘Heirloom’ brings together the concept of beauty in passing time. Whether it be in death or the life after.'
In what ways do you think you've promoted Australian high fashion concept in this work?
Coming from a visual merchandising background, to me, high fashion should be head turning, thought provoking with a wow factor. In this case it is art imitating life. I’ve collated props from industry vendors as well as personal trinkets to create this ethereal window display.
‘Heirloom’ brings together the concept of beauty in passing time. Whether it be in death or the life after. My line of work is driven by experiences and emotion, I like to evoke reaction by triggering a memory or feeling with the viewer. To me window dressing is an art form of setting a scene in which the artist creates a connection by allowing the viewer to peep through a fish bowl into an illusion of a world that is like a dream but yet so familiar.
"I like to evoke reaction by triggering a memory or feeling with the viewer."
How has your practical experience been used in a creative way for BHP? How experimental have you gotten?
The initial inspiration for this window design came from the only piece of jewellery that was handed down to me by my late grandmother, aged and untouched. From this it grew into the idea of creating a space that looked like a time that had been left behind, where things have aged and its surroundings have overgrown.
I love to take things that other people don’t particularly think is pretty or would just throw in the bin and turn it into something that could be hung on the wall as art. For this window I’ve used elements of foliage that have been sourced or foraged like fallen branches. Injecting soft colours in the arrangements with dry and artificial flowers against a textured wall effect that used the same colour palette. The idea came from the layers of texture and different colours of tree bark.
"I love to take things that other people don’t particularly think is pretty or would just throw in the bin and turn it into something that could be hung on the wall as art."
The mannequins represent loved ones dancing and floating around in bridal inspired outfits I designed. I hand painted meters of string and created tassels to fall from the ceiling to represent rain or sun raise trickling from the sky. I mimicked organic things from everyday findings.
What are you hoping this work will do for people visiting BHP? What experience do you want them to have?
Although the flowers will probably remind people of Spring, it is not a Spring window.
I am hoping the softness of the colours and styling will catch their attention from afar and give the sense of warmth. I’d like viewers to feel nostalgic. I’d like to create the same sense of curiosity and wonder in this window as I’ve done with past displays and exhibits and introducing a new audience to the signature style that is Maiden.