BIRKENHEAD POINT SHOPPING CENTRE WINDOW ACTIVATION, MIRVAC RETAIL, WINTER INSTALLATION

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Client

Mirvac Retail

Date

Winter 2019

Artists

Maie Dionisio

Project

Window Activation

Location

Birkenhead Point Shopping Centre, Sydney

Brief

Art Pharmacy Consulting were asked by Mirvac Retail to curate artists to activate a vacant window space at Birkenhead Point Shopping Centre, Sydney. We’ve continued to activate the space over the last 2 years, with a new artist transforming the space every season. The concepts for the window are to be influenced by Australian high fashion, and should change the expectations of the iconic destination. The client wanted something that would be a talking point for the centre among the customer base, and would also generate PR.

Read more about previous projects in this series at the bottom of the page.  

Description

Visual Designer, Maie Dionisio, is the latest artist to feature in the Birkenhead Point window, gracing the window twice before in Autumn 2019, and Spring 2018. Maie has reflected the winter months in her design with the choice of a mainly cool, deep colour palette, as well as the fabric in the garments worn by the mannequins. Maie’s design will feature in the window until the end of winter when the next artist in the series will install in the space. 

Documentation

Jodie Barker

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Past Installations In This Series

Click an image below to learn more about past projects.